Blog

The secret to higher paid media ROI: building smarter buyer personas
Thought Leaders
Marty Martinez

The Secret to Higher Paid Media ROI

Most paid media campaigns underperform. This drag on paid media ROI isn’t a failure of budget but a failure of insight. Countless brands pour money into digital advertising, optimizing for

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Stacked blocks ascending to represent emerging marketing trends 2026
Industry news
Marty Martinez

The Emerging Marketing Trends of 2025

Marketing moves at the speed of culture, and 2026 is shaping up to be a year where traditional boundaries dissolve completely. The brands that will thrive are anticipating the changes,

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Shopping cart in a retail aisle representing human-centered AI content for CPG brands
Artificial Intelligence
Marty Martinez

The CPG Brand Guide to Human-Centered AI Content

AI has become one of the most exciting developments in content creation over recent years. From generating engaging articles to producing personalized marketing campaigns, artificial intelligence is redefining how businesses

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Close-up of two interlocking metal gears labeled 'AI' and 'Automation,' symbolizing the integration of ai automation marketing
Artificial Intelligence
Marty Martinez

5 Ways AI Automation Will Save Your Marketing Budget

Marketing budgets are tighter than ever with the many economic changes and rising costs. Expectations? Sky-high. Results? Non-negotiable. If you’re still chasing trends with outdated tactics, congratulations—you’re wasting time and

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Types of programmatic ads: native, display, video, CTV, audio and rich media formats explained
Resources
Harrison Blum

Programmatic Ads Types and Formats Explained

Programmatic advertising has transformed the way businesses approach digital marketing, giving advertisers the tools to deliver hyper-targeted campaigns that drive results. But for digital marketers, ad operations teams, and media

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Resources
Marty Martinez

Google Ads Types and Formats Explained

TL;DR: Google organizes ads by campaign type, and the eight that matter in 2026 are Search, Performance Max, Demand Gen, YouTube video, Display, Shopping, App, and Smart campaigns. The average

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