Your Goals As Actionable Insights
Strategic planning sets the solid foundation that allows us to tie all of our future tactics, messaging, and creative to validated research and nuanced audience personas.
We pinpoint your objectives and outline each step toward achieving success.
One size doesn’t fit all. Our personalized, distilled guide will help inform marketing priorities, approach, conceptual elements, messaging and tactics spanning the next 6-12 months.
1 in 3
…marketers say the pandemic has resulted in rapid digital transformation of business processes.
10%
…of annual sales opportunities lost because of poor planning.
48%
…of decisions made within an organization are made based on quantitative information and analysis.
8%
…of strategy leaders report a success rate of 90% or more on long-term strategic initiatives.
GOAL SETTING
Establishing SMART goals to drive key results.
During this phase, we conduct workshops with the client to deeply understand their brand and business, then collect insights from industry journals and consumer data to build a tailored marketing strategy.
TARGET AUDIENCE RESEARCH
Extracting relevant insights from consumer data.
We develop rich profiles modeled after your target consumer from distilled demographic information and psychographic insights. These personas create a shared understanding of who we’re targeting, how to speak to them, and where to connect with them.
CUSTOMER JOURNEY MAPPING
Align core messaging to each touchpoint.
We analyze how your target customer engages and interacts with your brand, product, or service from start to finish. Our customer journey illustrates their interactions across channels at every stage of the customer lifecycle, so we can ensure our message is always timely and relevant.
SURVEYING THE LANDSCAPE
Stay ahead with
competitor insights.
Even in the most saturated markets, your brand, service, and products can stand out. We compile industry trends, noteworthy competitors, and market insights to identify key opportunities for your brand’s voice to rise above the noise.
Featured Case Studies
Community-powered ridesharing platform. Provides access to safe, reliable, and affordable transportation.
Established business organization that champions economic development and growth in the Dallas Region.