Strategic partnerships in public relations have the power to transform brands, amplify their stories, and elevate their reputations. The collaboration between Social Revolt and Envoy Air on did exactly that. Together, these two industry leaders achieved a series of PR victories that drove innovation, recognition, and brand elevation.
This case study dives deep into how Social Revolt’s expertise in digital marketing and Envoy Air’s industry leadership combined to create a standout public relations campaign. We’ll explore strategies, the significant results achieved, and the leadership moments that garnered praise across the industry.
Meet the Partners
Social Revolt
Social Revolt is not your average marketing agency. Specializing in global digital marketing, Social Revolt is known for bold strategies rooted in authenticity and data-driven insights. The agency delivers tailored solutions to brands across regulated verticals, helping them amplify their message, dominate digital channels, and create lasting connections with their audiences.
Envoy Air
Envoy Air, a leading regional airline and wholly owned subsidiary of American Airlines Group, has a rich history and a forward-thinking ethos. With a commitment to innovation, community, and integrity, Envoy has consistently pushed boundaries to improve customer experiences and maintain its reputation as a top aviation leader.
The collaboration between these two entities was built on a shared vision of innovation, authenticity, and community impact.
The Strategy
Social Revolt brought their expertise to the table, leveraging creative storytelling, data insights, and digital tools to craft a PR strategy tailored to Envoy Air’s needs. The objective? Reinforce Envoy Air’s brand reputation by focusing on executive leadership, technological innovation, and community impact—all while keeping the spotlight on its accomplishments and values.
Jessica Stettler, Digital Engagement & Partnerships Manager at Envoy Air, described the collaboration, saying,
“Partnering with Social Revolt enhanced Envoy’s public relations efforts, helping us to amplify our brand story, strengthen media relationships, and showcase our brand in impactful ways. Their strategic approach and media expertise ensured our message reached the right audiences, reinforced our industry presence, and brought visibility to our achievements and initiatives.”
Focus Areas
1. Narrative Building
Social Revolt crafted a compelling narrative around Envoy Air, highlighting its achievements, leadership vision, and contributions to the aviation industry.
2. Leveraging Digital Channels
The campaign utilized social media, targeted media placements, and digital outreach to ensure Envoy’s voice was heard by the right audiences.
3. Awards and Recognition
By identifying key awards and leveraging these opportunities, Social Revolt positioned leadership figures and initiatives at the forefront of industry conversations.
These pillars created a roadmap for the success that was to follow.
Results and Impact
The results of this partnership were nothing short of remarkable, proving that the right PR strategy can take brand visibility to the next level.
Media Presence and Engagement
Envoy Air’s media footprint expanded significantly. The campaign resulted in:
- A boost in media mentions in top-tier outlets, highlighting Envoy’s innovative initiatives and leadership.
- Sustained social media engagement, driving meaningful conversations about the airline’s commitment to excellence.
Awards and Recognition
The partnership earned Envoy Air significant accolades, including:
- The FTE America’s Innovation Awards for “Most Innovative Airline Initiative,” recognizing Envoy’s work with autonomous wheelchairs at major airports like LAX and MIA.
- Pedro Fábregas’s inclusion in D CEO Dallas 500 for the 10th consecutive year, solidifying his standing as a visionary leader in aviation.
- Kara McKinney, named among the Top 100 CFOs and honored as Outstanding CFO of a Large Company by D CEO Financial Executive Awards.
- Chanen L., recognized as one of the Top 100 Human Resource Professionals and celebrated for their leadership in HR excellence.
- Mindi Kimmell, honored with the “DCEO Emerging Leaders in Finance” award—a testament to the depth of talent within Envoy’s executive team.
What Marketing Managers Can Learn
The Social Revolt and Envoy Air case study is rich with lessons for marketing managers looking to achieve similar success through strategic partnerships. Here are the key takeaways:
Leverage Expertise
Work with partners who specialize in your industry’s challenges. Social Revolt’s expertise in PR and digital marketing gave Envoy the tools to share its message more broadly.
Build a Compelling Narrative
A great story resonates with audiences. Focus on your brand’s values, achievements, and community connections to create a narrative that inspires trust.
Use Thought Leadership
Position leaders as industry icons to solidify your brand’s reputation.
Celebrate Recognition
Awards and accolades act as trust signals, enhancing credibility and highlighting excellence. Share these wins with your audience and internal teams to celebrate your accomplishments.
Engage Communities
Connect authentically with your audience by showcasing your impact beyond products or services.
Lead Your Industry
The success of Social Revolt and Envoy Air clearly illustrates the power of strategic PR partnerships. By leveraging expertise, crafting compelling stories, and creating sustained impact, marketers and CEOs alike can enhance their brand’s reputation and forge deeper connections with their audience.
Are you ready to transform your brand? Partner with Social Revolt and turn your vision into extraordinary results. Contact us today to get started.
