Blog

Miniature businesswoman figurine reading a newspaper while sitting on stacks of gold coins, symbolizing marketing strategy, investment, and paid media ROI.
Industry news
Brooke Richardson

The Secret to Higher Paid Media ROI

Most paid media campaigns underperform. This isn’t a failure of budget but a failure of insight. Countless brands pour money into digital advertising, optimizing for vanity metrics like clicks and

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Industry news
Brooke Richardson

The Emerging Marketing Trends of 2025

Marketing moves at the speed of culture, and 2025 is shaping up to be a year where traditional boundaries dissolve completely. The brands that will thrive are anticipating the changes,

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Shopping cart in a sleek, well-lit retail store aisle surrounded by shelves of consumer packaged goods, symbolizing the modern CPG landscape.
Artificial Intelligence
Brooke Richardson

The CPG Brand Guide to Human-Centered AI Content

AI has become one of the most exciting developments in content creation over recent years. From generating engaging articles to producing personalized marketing campaigns, artificial intelligence is redefining how businesses

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Close-up of two interlocking metal gears labeled 'AI' and 'Automation,' symbolizing the integration of artificial intelligence and automation in modern marketing strategies
Artificial Intelligence
Brooke Richardson

5 Ways AI Automation Will Save Your Marketing Budget

Marketing budgets are tighter than ever with the many economic changes and rising costs. Expectations? Sky-high. Results? Non-negotiable. If you’re still chasing trends with outdated tactics, congratulations—you’re wasting time and

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Keyboard key with Facebook thumbs-up icon symbolizing Meta ad engagement
Resources
Lacey Garner

Meta Ads Types and Formats Explained

Meta advertising has revolutionized how businesses approach digital marketing. With more than 3 billion active users across its platforms, Meta Ads offer an unmatched opportunity to connect with a vast

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Resources
Lacey Garner

Programmatic Ads Types and Formats Explained

Programmatic advertising has transformed the way businesses approach digital marketing, giving advertisers the tools to deliver hyper-targeted campaigns that drive results. But for digital marketers, ad operations teams, and media

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Resources
Lacey Garner

Google Ads Types and Formats Explained

Google Ads has become an essential tool for digital marketers and advertising professionals aiming to grow their businesses online. What truly sets it apart is its versatility. Whether you’re seeking

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