We help brands tell their stories through Hispanic marketing

Engage diverse audiences with content that is culture-driven and not language based.

Hispanic marketing is marketing built for U.S. Latino audiences, in the languages and cultural contexts they live in. It spans strategy, creative, media, and community engagement, and it serves a population of more than 68 million Hispanics in the United States, projected to reach 70 million in 2026 (HMC 2026 Hispanic Market Guide). Read our Hispanic consumer insights for the data behind how this audience shops, streams, and buys.

We power grassroots activations, strategic partnerships, targeted paid advertising, and build bridges with local media.

Dialects, cultures, behaviors, interests and values vary greatly from one Latino to another. Deliver moments that make them feel seen. 

5th

largest economy in the world, if U.S. Latinos were their own country.

Source: 2024 Official LDC U.S. Latino GDP Report

$4.1 trillion

in Hispanic purchasing power in the United States.

Source: 2025 Official LDC U.S. Latino GDP Report

68M+

Hispanics live in the U.S., nearly one in five Americans, projected to reach 70 million in 2026.

Source: HMC 2026 Hispanic Market Guide

31.2

median age of U.S. Hispanics, compared with 43.2 for the White population.

Source: Pew Research Center

An agency built for this audience

Founded in 2014 by Marty Martinez, Social Revolt is a Hispanic marketing agency working from Dallas, Texas and Mexico City. Our team lives the culture on both sides of the border, and that shapes every campaign we build. Clients include Licor 43, Envoy Air, and the Dallas Regional Chamber, whose Take Care of Business vaccination campaign helped the Chamber earn the 2022 ACCE National Chamber of the Year award.

HISPANIC SENTIMENT STUDY

Understand Hispanics’ attitudes towards your brand.

We provide extensive market and cultural intelligence and a standardized practice for capturing the attitudes, perceptions, and behaviors of Hispanic consumers.

EXPANSIVE LATINO ADVERTISING PARTNERS AND NETWORKS

Deliver savvy ads to diverse, multigenerational audiences.

Scale your comprehensive paid media programs with access to over 50,000 sites and apps across Native, Display, Video, and Audio.

COMMUNITY ENGAGEMENT

Connect with stories that make them feel seen.

Foster inclusion and process around community engagement that is welcoming and builds support from Latino and non-Latino users.

COMMUNITY INSIGHT

Actionable intelligence to activate and power ideas.

A comprehensive and data-driven practice to inform strategy and improve your pulse on the community.

How we work

  1. Cultural insight: We start with research into how your audience lives, speaks, and buys, so the work is grounded in real behavior.
  2. Strategy: Insights become the strategic foundation that sets the north star for the brand: positioning, messages, and channels.
  3. Activation: We launch across paid media, social, influencer partnerships, and grassroots community work.
  4. Measurement: Every campaign is tracked against agreed business outcomes, and we report what moved and why.

Featured Case Studies

Licor 43 Logo

Premium liqueur with 43 ingredients produced in Cartagena, Spain and growing rapidly in the U.S. market.

5M users reached through digital ads.

The world’s largest regional airline headquartered in Fort Worth, Texas operating under the brand name American Eagle

400M impressions across 27 U.S. markets.

Established business organization that champions economic development and growth in the Dallas Region.

413M impressions and 165 media placements.

Hispanic Star is a platform to advance Hispanics in the U.S. as positive contributors to economic growth and shaping culture.

100M people reached organically, with $2M+ in donations secured and distributed.

Hispanic marketing FAQs

Most brands start with a strategic foundation engagement that sets the direction for everything after it. Those typically range from $15,000 to $30,000 depending on scope. Ongoing programs usually start at $10,000 per month. The final number depends on how many markets and channels are in play and how much creative production is involved. Every engagement is scoped to the brand. Share your goals and we will give you an exact number before anything starts.

Most brands need more than one. Younger, U.S.-born Latinos often move between English and Spanglish, while Spanish-dominant households respond best to Spanish-first creative. We research your specific audience first, then build the language mix around how they communicate. The wrong language choice is one of the fastest ways to waste media spend.

We tie every campaign to business outcomes: site traffic, conversions, foot traffic, sales lift, or brand sentiment, depending on your goals. Before launch we agree on the KPIs together, so success is defined before a dollar is spent. Then you get reporting that shows what changed and why.

Dallas sits at the center of U.S. Hispanic culture and commerce. We work from Dallas, Texas and Mexico City, so your campaigns are shaped by people who live the culture on both sides of the border. That binational perspective is something no single-market agency can offer.

Yes. Campaigns run in markets across the country, and most of our client relationships live outside Texas. Location matters less than understanding the audience. Our research process works the same whether your customers are in Dallas, Los Angeles, or Miami.

Translation swaps words. Hispanic marketing rebuilds the idea for the audience. A translated campaign keeps the same insights, casting, and cultural references as the original, which is why it usually underperforms. We start from how Latino audiences see your category and build the creative from there, in whatever language fits.

Paid and social activations typically show early signals within 30 to 60 days. Shifts in awareness and brand sentiment take longer, usually two to three quarters of consistent work. We set expectations by channel before launch, so you know what to watch and when.

The work runs end to end: cultural insight and sentiment research first, then strategy, then activation across paid media, social, influencer partnerships, and grassroots community work, all measured against business outcomes. Specific offerings include the Hispanic Sentiment Study, paid media programs with access to more than 50,000 sites and apps across Native, Display, Video, and Audio, and community engagement programs built with Latino and non-Latino audiences. Every engagement starts from research into how your audience lives, speaks, and buys.

For Envoy Air, 400 million impressions across 27 U.S. markets. For the Dallas Regional Chamber, 413 million impressions and 165 media placements, including the Take Care of Business vaccination campaign.

It is Social Revolt’s standardized practice for capturing Hispanic consumers’ attitudes, perceptions, and behaviors toward your brand. It sits inside a broader cultural intelligence offering that turns market research into actionable insight for campaigns. Brands use it to understand how the audience sees them before spending a dollar on creative or media.