Tastes Better Together
What we did
Licor 43 is a premium liqueur produced in Cartagena, Spain from a secret Spanish family recipe of 43 natural ingredients, which include Mediterranean citrus fruits and selected botanicals.
The signature cocktail and the key growth driver behind the brand is known as the Carajillo, made with equal parts Licor 43 and coffee. Popularized in Mexico, the cocktail became one of the fastest growing cocktails in the U.S. Licor 43 aimed to capitalize on its popularity and continue to increase awareness of the liqueur as the perfect after-meal drink in the U.S.
Licor 43 launched its U.S. branch in 2018 and immediately looked for a partner that could not only help to unify their messaging across channels, but also to craft a unique brand perspective to engage more authentically in the U.S. market. With no overarching digital marketing strategy in place, efforts could often feel disconnected or random.
The ideal digital marketing strategy needed to account for Licor 43’s diverse audience base. With the brand’s roots in Spain and signature cocktails from Mexico, they needed a team that deeply understood the U.S. Latino audience while simultaneously increasing awareness among non-Latino groups.
We created market-specific digital strategies and refreshed the brand’s organic social channels with inclusive and eye-catching photography. We launched comprehensive paid campaigns to drive demand and promote Licor 43’s newest product, Licor 43 Horchata. We partnered with viral influencers on TikTok to elevate the brand and educate users on how to make the perfect Carajillo, along with other signature cocktails.
This year, we launched Licor 43’s direct-to-consumer ecommerce solution that empowers the brand to own their customer journey and collect first-party data. Since partnering with Social Revolt, Licor 43 has surpassed Spain in total volume of cases sold.