Case Study
Envoy Air
Overview
Taking The World’s Largest Regional Airline to New Heights
What we did
Paid Media
Search Engine Marketing
Programmatic Advertising
Creative Services
Envoy Air is American Airlines Group’s largest regional carrier, flying under the banner of American Eagle. The number of U.S. airline passengers increased by more than 560% in 2021, while the commercial airline industry was still recovering from the sweeping 30% loss in workforce in 2020. This disparity for American Airlines also impacted its regional carriers whose flow-through programs account for a significant percentage of their new hire candidates.
Social Revolt became an integrated partner for Envoy Air as its agency of record.
Results
Case Study
The Challenge
Envoy Air relied heavily on traditional and costly in-person recruiting events. It needed to re-engineer its recruiting strategy to include new channels, messaging, and reach qualified audiences.
Envoy Air needed a strategic marketing plan to develop a consistent pipeline of qualified pilot, mechanic, and customer service applicants at a lower cost than in-person recruiting efforts, in an effort to raise its ROI.
The Solution
Social Revolt expanded Envoy Air’s marketing programs by introducing new capabilities, an expansive list of new partners, and scaling enterprise recruiting functions for its in-house communications team.
Social Revolt conducted a detailed content audit and market analysis to inform the messaging, positioning, and medium for key job recruiting messages. We divided the campaigns by job responsibility across Search, Social, Programmatic, and OOH based on targeting capabilities.
Minnette Velez-Conty
COMMUNICATIONS DIRECTOR
“We appreciate the partnership with Social Revolt and for stepping up to support our social media and marketing needs in a critical time for the airline industry. The team was always ready and had the best attitude towards new challenges.”
