This June, we’re heading to the 2025 Cannes Lions International Festival of Creativity to shift the narrative for Dallas-based agencies. With our roots in Dallas and our pulse in Mexico City, Social Revolt is showing up to spotlight what happens when strategy meets soul, and cultural intelligence becomes creative fuel.
Return to the Global Stage
We’re no strangers to the Cannes Lions International Festival of Creativity. The last time we showed up, it was with a global campaign in partnership with the United Nations Development Programme. Don’t Choose Extinction tackled the climate crisis head-on with a bold, culturally resonant narrative that captured worldwide attention.
That work delivered 9.5 billion digital impressions, 4.2 million engagements, and over 4,000 media mentions across 98 countries. But more than the numbers, it proved what a culturally intelligent, independent agency like ours can do on the world stage.
“Breakthrough on a Budget” with The Black Eyed Peas
For 2025, we’re heading back to Cannes with a new contender. This time, the spotlight’s on “Tonight”—a cross-promotional campaign built around the first single from the Bad Boys: Ride or Die soundtrack.
We developed it in close collaboration with Grass Roots Music, the powerhouse management team behind the Black Eyed Peas. We submitted the campaign in the “Breakthrough on a Budget” category because it reflects what we believe at our core: big impact doesn’t need a big spend—it needs big insight.
We layered fan listening data with per-channel audience behavior to activate the global reach of the Black Eyed Peas, Becky G, and El Alfa. The result? A single-track release turned into a multi-market, cross-cultural moment. Real fan engagement. Millions of impressions. And a lean, strategically optimized media plan that let the results speak for themselves.
Why Cannes, Why Now?
The industry is evolving fast. AI is rewriting the rules, content is global by default, and audiences are demanding more—more meaning, more inclusivity, more intention. That’s our sweet spot. Cannes Lions is where the world’s boldest brands and sharpest minds gather to push the envelope, and we’re attending this year to further the conversation.
For us, Cannes is about visibility and proof. Proof that a culturally driven, independently built agency like ours can go toe-to-toe with the industry’s biggest players. That purpose-led work, strategic depth, and cultural fluency can hold its own against the scale and sparkle of legacy networks.
It’s also a reminder that being small doesn’t mean thinking small. We’re leading major brand moments, shaping global conversations, and bringing a different kind of energy to the table. One that’s agile, intentional, and deeply rooted in culture.
Where You’ll Find Us
From the Palais to the Croisette, we’ll be in the mix meeting with partners, soaking up inspiration, and connecting with the next generation of disruptive thinkers in marketing.
We’re here to build. To partner. To pitch. If you’re a brand looking to break the mold, a media leader looking for a real cultural perspective, or a fellow agency looking for a game-changing collab—let’s talk.
Want to meet?
Reach out to lacey@socialrevoltagency.com to lock in a meeting. Spots are limited.
What We’re Bringing to the Table
- A fresh, chart-topping POV that is Dallas-born, globally minded
- Proven Results across CPG, alcohol, travel, and entertainment
- Data-driven, results-obsessed. We spend smart, measure what matters, and turn insights into impact.
See You Under the Sun
We’ll be sharing highlights, deep dives, and behind-the-scenes moments all week long—follow along on Instagram and LinkedIn . If you’ll be at Cannes, let’s make it count.
