Toyota Music Factory
Launching the First Entertainment District in Dallas
What we did
The Toyota Music Factory was built to be a world-class entertainment destination as diverse as the world of music itself. With its central location in Las Colinas, the Toyota Music Factory has become the musical soul of the DFW Metroplex – bringing an energy satisfying any taste in food, music, and movies.
The $200 million, 500,000+ square foot mixed-use complex developed by ARK Group, based in North Carolina, engaged Social Revolt as its agency of record to manage its social media, paid media, and influencer relations during the massive construction and staggered opening of the all-in-one entertainment and dining destination.
The idea of an entertainment hub with an open-air pavilion for live music, 25 restaurants and bars, as well as a cinema, was revolutionary to begin with. Proving the viability of the complex, located 12 miles outside the city, remained to be seen.
Our mission was to create an experience as bold as the district itself – highlighting the allure of the dining, shopping, and live music from morning to midnight.
To create awareness leading up to the grand opening, we launched the #MoreThanMusic campaign. The collaboration tapped multiple influencers, inviting them to visit and engage with specific businesses within the district.
During the grand opening weekend alone, the campaign generated more than 4 million organic impressions. In addition to earning massive media exposure for the district, our brand strategy contributed to explosive growth yielding an average 12% increase month over month, compared to the industry average of 2%.