Case Study
Hispanic Star
Overview
Launching a global brand for Latino empowerment to demonstrate unity and pride.
What we did
Spanish Language Marketing
Public Relations
Social Impact
The Hispanic Star Campaign represents an unparalleled collective effort to create a platform to showcase and amplify the contributions of the Hispanic community to the United States, not only as an integral part of the American culture but also as an undeniable force shaping its future.
OBJECTIVES
Results
- Make Hispanic Heritage Month mainstream and important
- Position Hispanics as major contributors to the country
- Make the Hispanic Star visible everywhere
- Showcase Hispanic Stars
- Create connection through a unified kickoff
- Launched Dallas Local Chapter
- Over $2,000,000 in donations secured + distributed to date
- Partnerships with P&G, Univision, PepsiCo, Nabisco, Conagra, and more
- 100 million Hispanics and non-Hispanics reached organically
The Challenge
2020 was a moment to bring the Hispanic community together in celebration of their contributions to this country and bring attention to the needs and opportunities to support the advancement of this fundamental American community. Hispanics are disproportionately impacted by COVID-19 and unprecedented climate events. It is time for D&I conversations to be at the forefront.
The Solution
Social Revolt was a founding Hispanic Star HUB leader for the City of Dallas, building the infrastructure and volunteer network necessary to provide needed relief to communities. We partnered with the local organizations and nonprofits, and through a series of community impact events, successfully secured shipments of goods to distribute to over 50,000 families in need. With the help of partners, Procter & Gamble P&G, Nabisco, Conagra Foods, Jarritos, La Moderna and countless others, we were able to mobilize over 100 volunteers and distribute over $2,000,000 in donations.
