The rise of vertical video has transformed how brands connect with audiences, and Licor 43 USA is no exception. As one of the fastest-growing liquor brands in the U.S., the brand needed a bold strategy to stand out in the highly competitive world of cocktail and alcohol-related content on social media. By creating a series of captivating Reels, Social Revolt helped Licor 43 enhance its visibility and engagement, showcasing the undeniable impact of vertical video.
The Approach
To help Licor 43 make a lasting impression on social media, Social Revolt crafted visually stunning videos tailored to the preferences of their target audience. Each video began with an engaging hook and featured aesthetic visuals that showcased the versatility of Licor 43, such as its use in vibrant cocktail recipes or trend-inspired moments. High-quality production and an insightful understanding of current social media trends ensured that every piece of content felt authentic, shareable, and perfectly aligned with the brand’s voice. This approach allowed Licor 43 to captivate audiences and drive meaningful engagement across platforms.
The Results
By maintaining a consistent production and posting schedule for over two years, the videos accumulated over 12.5 million impressions, with a holiday baking recipe alone accounting for 1.9 million of those impressions. The video content sparked audience intrigue, garnering over 1,000 comments on Facebook and Instagram about new products and themed baking and cocktail recipes. Additionally, the videos inspired significant engagement, with over 5,500 shares and saves, highlighting their impact as highly shareable and memorable content.
Key Metrics:
- 10.6 Million Reached
- Over 80 videos produced by our team
- 4.5 Million Video Views
- 3.17% Avg. Engagement Rate
Licor 43’s success with vertical video demonstrates the remarkable potential of creative and engaging content in the cocktail and alcohol industry.With millions of impressions, thousands of engagements, and a steady increase in brand visibility, these videos demonstrate the power of combining high-quality production with a deep understanding of the brand.
Social Revolt specializes in creating content that connects and strategies that drive measurable results. Ready to enhance your brand’s social media presence with the power of vertical video? Let’s collaborate to produce scroll-stopping content that leaves a lasting impression on your audience.
