Licor 43 USA’s journey to 220% annual sales growth is a testament to the power of effective marketing strategies for growing liquor sales in the U.S. With guidance and strategy from Social Revolt, the brand expanded from 50,000 to 160,000 cases sold annually. This growth stems from a meticulously crafted strategy combining targeted social media campaigns, high-impact press coverage, dynamic event activations, proactive social listening, and thoughtfully executed influencer partnerships.
Social Listening: Understanding the Consumer
Through social listening, Social Revolt discovered that many consumers associated Licor 43 with memorable travel experiences, particularly to Mexico or Spain, where it was frequently enjoyed as a cultural staple. Comments like, “I had this in Spain recently, and it really hit the spot for me,” and “I’m visiting Isla Mujeres in Mexico, and everyone is obsessed with carajillos,” highlight an emotional connection rooted in nostalgia and exploration. These insights suggested the brand should continue leaning into these origins within the U.S. market.
Additionally, social listening analysis uncovered innovative and creative ways consumers are using the liquor. Consumers shared their favorite combinations, including “Rum and Coke with a splash of Licor 43 is my favorite lazy cocktail” and “You have to try cream soda and Licor 43.” Beyond cocktails, Social Revolt realized that most consumers primarily associated Licor 43 with mixed drinks, leaving its potential for culinary uses largely untapped. To address this, the team identified opportunities to educate consumers about unique ways to incorporate the liqueur into cooking. From desserts like cakes and flans to bold enhancements in sauces, Licor 43’s versatility shines well beyond the bar. These insights informed messaging strategies designed to expand consumer perceptions, positioning Licor 43 as both a cocktail staple and a versatile ingredient for culinary creativity.
Social Media: Amplifying the Brand Story
What’s the secret to turning a beloved liqueur into a household name? For Licor 43, it was all about showing up where its fans were already scrolling. Social Revolt crafted a cohesive social media strategy that resonated across Instagram and Facebook, focusing on visually compelling posts that highlighted signature cocktails, user-generated content, and engaging videos. The content brought the brand’s story to life, emphasizing its versatility and inviting audiences to connect and share the recipes with friends.
A key part of this strategy was fostering unique collaborations that celebrated the brand’s cultural roots and broadened its reach. One standout partnership was with Hispanic Star for Hispanic Heritage Month, which honored Licor 43’s Spanish heritage while engaging with a diverse audience through authentic storytelling and culturally relevant content. These collaborations further amplified Licor 43’s message, showcasing it as more than just a product as it became a part of meaningful cultural moments.
Press Hits: Building Credibility and Visibility
Press coverage played a pivotal role in boosting Licor 43’s visibility and credibility within the crowded U.S. spirits industry. Features in esteemed publications like Bon Appétit, Food & Wine, and Wine Enthusiast highlighted the liqueur’s exceptional versatility through the celebrated Carajillo cocktail—a perfect showcase of its complex flavor profile.
Licor 43’s exposure wasn’t limited to mainstream outlets; niche platforms such as Taco Tuesday amplified its cultural resonance, presenting the Carajillo as more than just another trendy cocktail. These features invited consumers to savor a sensory journey, immersing themselves in the liqueur’s rich aromatics and intricate taste.
By leveraging both broad-reaching and niche press opportunities, Licor 43 solidified its position as a must-have in the American cocktail scene, fostering trust and intrigue among diverse audiences.
Key Wins
- 73.4 Million Impressions (Paid)
- 13.6% Engagement Rate per Impression
- 239 Digital Campaigns
- 62% Increase in Audience Growth
Licor 43 USA’s remarkable 220% growth in annual sales is proof that innovative marketing strategies paired with a deep understanding of consumer behavior can redefine success. By leveraging social listening, targeted social media campaigns, press features, and meaningful collaborations, Social Revolt helped transform Licor 43 from a cultural favorite into a household name in the U.S. market. Our approach went beyond simply selling a product, it was about telling a story, honoring heritage, and forging meaningful connections with the audience.
Ready to amplify your brand, drive measurable growth, and forge meaningful connections? Partner with Social Revolt to craft a winning strategy that positions your business for long-term success and industry leadership.
