The Secret to Higher Paid Media ROI

The secret to higher paid media ROI: building smarter buyer personas

Most paid media campaigns underperform. This drag on paid media ROI isn’t a failure of budget but a failure of insight. Countless brands pour money into digital advertising, optimizing for vanity metrics like clicks and impressions, yet they fail to forge a genuine connection with their audience. The result is wasted ad spend and a […]

Claudia Romo Edelman on the Future of Hispanic Marketing

Claudia Romo Edelman, founder of We Are All Human, on the future of Hispanic marketing

One of the big industry news stories to come out of Cannes Lions was the release Hispanic Sentiment Study 2023. We spoke to Claudia Romo Edelman, the founder of We Are All Human, about the survey results and what it means for the future of Hispanic marketing. There were several significant trends revealed by the survey, […]