The CPG Brand Guide to Human-Centered AI Content

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AI has become one of the most exciting developments in content creation over recent years. From generating engaging articles to producing personalized marketing campaigns, artificial intelligence is redefining how businesses connect with their audiences. It’s efficient, scalable, and data-driven—but can it deliver authentic brand content? For CPG brands looking to implement AI in their content […]

5 Ways AI Automation Will Save Your Marketing Budget

Close-up of two interlocking metal gears labeled 'AI' and 'Automation,' symbolizing the integration of artificial intelligence and automation in modern marketing strategies

Marketing budgets are tighter than ever with the many economic changes and rising costs. Expectations? Sky-high. Results? Non-negotiable. If you’re still chasing trends with outdated tactics, congratulations—you’re wasting time and bleeding cash. But here’s the kicker: you don’t have to.  AI automation is here to strip away inefficiency, electrify your strategy, and get your budget […]

Harnessing AI in Digital Marketing and Media

The image shows a close-up of a human fist bumping with a robotic hand against a solid blue background. The human hand is wearing a white long-sleeve shirt, while the robotic hand is white with visible mechanical joints and wires. The image represents the interaction and collaboration between humans and robots or artificial intelligence.

Generative Artificial intelligence (AI) is transforming the digital media landscape, offering new ways to create, share, and engage with content. However, the effectiveness of AI tools can vary widely based on their application. Drawing from insights shared from the recent WordPressVIP webinar, we will explore some of the strengths and ways to leverage AI in media […]