Influencers as Brand Builders: Why Their Role is Bigger Than Awareness
Brands often think of influencers simply as tools to broaden reach or generate buzz. But treating influencer marketing purely as an “awareness play” misses the deeper, strategic value creators can bring. Influencers are co-creators, trust builders, and catalysts for brand preference, loyalty, and conversion across the full funnel. Beyond Reach When most people hear “influencer […]