Gen Z Drinking Habits: What the Beverage Industry Needs to Know
Gen Z is quietly reshaping drinking culture, and brands that aren’t paying attention risk falling behind.This generation doesn’t play by the old, outdated rules of the beverage industry. They’re the ones drinking less but drinking better. They’re opting for sustainably sourced ingredients and becoming more mindful about how they consume. They’re skipping the vodka-soaked nights […]